Empowering Real Estate Agents: Properti Brings Marketing Efficiency to the Industry
The real estate industry is a complex and fragmented industry with different marketing processes used by various agents and principals. Despite the widespread use of digital technologies and online platforms, there remains a significant gap in the marketing and advertising efforts of many real estate agents and agencies. This gap can be attributed to a lack of understanding of the importance of digital marketing, limited resources, or simply a failure to adapt to changing times.
The consequences of not having a robust digital presence can be significant. For instance, many agents do not have a dedicated website, and even fewer have a strong presence on social media. Without an effective digital marketing strategy, real estate agents may struggle to differentiate themselves in a crowded market and effectively market their properties. This may lead to lost opportunities to engage with potential customers, which might have an adverse effect on their bottom line. As such, it's becoming increasingly important for real estate agents to invest in their digital presence and adopt new technologies and platforms if they want to thrive in the market today.
The Solution to Fragmented Real Estate Marketing
Properti, founded by Craig Deveson, is on a mission to disrupt the real estate industry by offering a much-needed alternative to traditional portals. The company's primary focus is to address the issue of real estate portals erasing agents’ client-facing personas and brands. As Deveson explains, “Most agents and agencies have limited digital and social media marketing capabilities depending on the portals because it's easy, but it doesn't help them stand out or dominate their local market."
This is where Properti comes in, offering a solution that helps real estate agencies "dominate their digital patch with social marketing automation". Properti is built on a foundation of expertise and experience, with a diverse and balanced team comprising individuals with both business and startup backgrounds, real estate experience, and a female member. This balanced composition, combined with the company's robust and advanced platform for both organic and paid marketing, has allowed Properti to achieve significant growth, as Deveson highlights, "We have a number of notable customers, and the transactions via our platform provide us with a great platform for continued growth."
In addition to its platform, Properti also offers a VIP service to help agencies reach the next level. This service provides a personalized and tailored approach, aimed at helping agencies achieve their unique marketing goals and objectives. As Deveson states, "We offer the most integrated and advanced platform for both organic and paid marketing, plus a VIP service to take agencies to the next level."
However, despite its success, Properti still faces challenges, the biggest of which, according to Deveson, is poor execution and a lack of funding that could prevent the company from reaching its full potential. "The biggest risk to our company is poor execution and funding not allowing us to get to a defendable scale in each market we operate in," he warns.
Ultimately, Properti is a game-changer in the real estate industry, offering a much-needed alternative to traditional portals. With its advanced platform and VIP service, Properti simplifies the complex and fragmented sector, providing agents and agencies with a more effective and efficient way to reach their target audiences. As Deveson's mission suggests, Properti is set to change the face of real estate marketing and take the industry to the next level.
REACHing Real Estate Marketing Success with Properti
Properti is proud to be a part of the 2023 REACH Australia Growth Accelerator program, which leverages 100 worldwide bilateral partnerships in 85 countries and an unparalleled network of executives within the real estate and adjacent industries. As a participating company, Properti is excited to receive business advice from local and international experts, expand its network, receive funding support, and receive guidance and mentorship on scaling. Deveson defines success in the program as the opportunity to receive these benefits and help Properti reach its full potential.
In addition, Properti is committed to contributing to the success of its fellow REACH companies. Craig highlights the company's experience working with other local companies in Brisbane such as Little Hinges, and Properti's desire to collaborate and contribute to building the ecosystem. With the exceptional community of real estate industry executives, investors, mentors, and entrepreneurs based in Melbourne, along with the global REACH Accelerator network, Properti is poised for success and growth through the REACH program.
Don't miss out on the opportunity to take your real estate business to the next level. Keep an eye out on our website and social media platforms for more updates on Properti and the rest of the cutting-edge companies in the 2023 Cohort Program. Sign up for our newsletter and be the first to know about new developments and how you can be a part of this exciting journey.